For product, strategy, and GTM leaders

Managed intelligence service Weekly buyer-facing brief

The competitor brief you bring into Monday’s leadership meeting.

CompassCI runs continuous competitor monitoring, owns the infrastructure, and delivers a source-backed brief your team can act on. No software rollout. No dashboard to manage. Just the output.

See a sample brief Request a pilot

Engagement Managed, ongoing

Delivery Briefs, alerts, evidence

Buyer reality No product to deploy

Sample briefing excerpt

Week of April 6

CompassCI weekly intelligence brief Priority issues for commercial review

Prepared for revenue and strategy leadership

Three developments that now deserve action.

Coverage: six named competitors Window: seven-day movement review Standard: source-linked throughout

SRC source CHG change IMP implication CNF confidence

SRC

Pricing page and plan comparison Captured April 8, 09:14 UTC

CHG Enterprise procurement language now appears across core plan pages, alongside a new CTA for security review.

IMP The competitor is moving the sales conversation upmarket more openly. This will likely surface in active enterprise deals before the next public narrative shift.

CNF High

Public page change observed across multiple entry points.

SRC

Release notes and help centre updates Captured April 7, 17:42 UTC

CHG Admin controls, SSO references, and user-permission language were added to the latest release record.

IMP Security objections become easier for them to handle in larger accounts. Sales enablement and packaging comparisons should be updated.

CNF High

Visible across release documentation and support references.

SRC

Hiring pages and role reposts Captured April 3 to April 8

CHG A cluster of solutions and enterprise roles opened in the same region over two weeks.

IMP Usually a leading indicator of segment expansion. Worth watching, but weaker than a direct product or pricing move.

CNF Medium

Pattern is clear, but intent is still inferred.

Service model

This is an outsourced intelligence function, not software your team has to adopt.

We agree the market scope, watch the public signal flow, separate the movement from the noise, and deliver the brief. Your team receives the output in a form that is ready to circulate internally.

Monitoring stays with us

CompassCI runs the pipeline, maintains the coverage, and keeps the monitoring consistent over time.

Infrastructure stays with us

There is nothing for your team to provision, host, administer, or train people on.

Output arrives with judgment

The deliverable is structured around what changed, why it matters, and how confident to be.

What clients receive

The weekly brief is the core deliverable. The rest exists to make that brief sharper and more useful.

Primary deliverable

Weekly competitive brief

A source-backed briefing designed for buyers and internal stakeholders who need the implication, not a dashboard tour.

Purpose: Show the changes that matter now and what commercial response they may require.
Format: Readable in one sitting, structured to be forwarded, and clear enough for leadership review.
Standard: Every material point is anchored to source evidence and marked with confidence.

Early-warning alerts

Sent when a move matters before the next brief lands, so active deals and launch plans are not caught flat-footed.

Messaging and launch tracking

Ongoing watch on how positioning, proof, packaging, and release language shift over time.

Evidence pack on demand

Supporting captures and citations are available when the brief needs to be defended in a planning review or deal conversation.

Sample brief

The format is closer to an internal strategy memo than a marketing asset.

The structure is intentionally dense where it needs to be. Source, change, implication, and confidence are visible at a glance, so the brief can travel without explanation.

CompassCI briefing extract

Priority movement log

8 signals reviewed 3 elevated 1 action owner required

SRC CHG IMP CNF

Pricing page Enterprise positioning tightened and procurement language added across plan pages. Pressure likely to appear in live enterprise conversations before the next launch narrative. High

Release notes Security-related admin capabilities newly referenced. Stronger objection handling posture in larger accounts. High

Hiring pattern Enterprise-facing roles increased in a single region over two weeks. Watch for segment expansion, but treat as directional until supported elsewhere. Medium

Recommended next move

Refresh the enterprise battlecard before current deals slip into procurement review.
Check whether pricing language or proof points now need a response.

Delivery standard

Forwardable without extra explanation.
Source-linked where decisions may be challenged.
Confidence shown where the implication is still forming.

Pilot engagements start at £150/month.

Ongoing scope is agreed after the pilot based on competitor count, source breadth, and alerting cadence.

Request a pilot

Tell us what deserves watching.

The most useful starting point is a narrow commercial brief: the competitors, the market, and the types of movement your team cannot afford to miss.

FAQ

Short answers to the obvious questions.

Is this a tool we log into?

No. CompassCI is a managed service. We run the monitoring and your team receives the brief, alerts, and supporting evidence.

Where does the data come from?

Public sources only, including competitor sites, release notes, documentation, job postings, social posts, and other lawful public signals relevant to your scope.

Do clients host any part of this?

No. We run the service and own the infrastructure. Clients receive the output.

How quickly can a pilot start?

Usually quickly once scope is agreed. The first step is a short conversation about competitors, sources, and the decisions the output needs to support.