For East Midlands agencies, founders, and commercial leads

Managed intelligence service Built for retainers and owner-led firms

The weekly competitor brief East Midlands firms can act on.

CompassCI runs continuous public-source monitoring for East Midlands agencies and growing firms, then delivers a source-backed brief you can use, forward, or fold into a client retainer. No extra hire. No software rollout. No dashboard to manage.

See a sample brief Request a pilot

Engagement Managed, ongoing

Delivery Briefs, alerts, evidence

Operational reality No software or headcount to add

Sample briefing excerpt

Week of April 6

CompassCI weekly intelligence brief East Midlands market watch

Prepared for an agency owner or commercial lead

Three developments that now deserve action.

Coverage: six named competitors Window: seven-day movement review Standard: public-source evidence only

SRC source CHG change IMP implication CNF confidence

SRC

Pricing page and service-packaging update Captured April 8, 09:14 UTC

CHG A competing agency introduced a visible “from £299/month” local SEO package, faster turnaround promises, and a free audit CTA on core service pages.

IMP Price anchoring is becoming more aggressive. Agencies may need to defend value earlier, while SMEs should expect more direct low-entry offers in the market.

CNF High

Visible change across primary service and enquiry pages.

SRC

Search ads and Nottingham landing page copy Captured April 7, 17:42 UTC

CHG New ad messaging now pushes “more local leads in 30 days”, and the landing page has shifted toward industry-specific proof for manufacturers and trades.

IMP The offer is becoming more direct and locally tailored. Agencies should review client messaging, and SMEs should expect sharper niche targeting from nearby rivals.

CNF High

Observed in live ads and on-page positioning changes.

SRC

Hiring pages, review trend, and case-study push Captured April 3 to April 8

CHG A competitor reposted a PPC account manager role, added two new ecommerce case studies, and saw review sentiment soften around response times.

IMP This suggests active growth with possible delivery strain underneath it. Useful both for pitch positioning and for watching where service quality may wobble.

CNF Medium

Pattern is clear, but the operational cause is still inferred.

Service model

This is an outsourced intelligence function, not software your team has to adopt.

We agree the market scope, watch the public signal flow, separate the movement from the noise, and deliver the brief. Agencies can use it inside an existing retainer. SMEs can stay informed without hiring an analyst or taking on another system.

Monitoring stays with us

CompassCI runs the pipeline, maintains the coverage, and keeps the monitoring consistent over time.

Infrastructure stays with us

There is nothing for your team to provision, host, administer, or train people on.

Output fits real working use

The brief is structured so it can sit inside a client update, a founder review, or a commercial planning conversation.

What clients receive

The weekly brief is the core deliverable. The rest makes it more useful inside a client retainer or an owner-led business.

Primary deliverable

Weekly competitive brief

A source-backed briefing for agency owners, account leads, founders, and commercial teams who need to know what rivals changed and whether it matters.

Purpose: Show the changes that matter now and what they may mean for local visibility, offer positioning, or client conversations.
Format: Readable in one sitting, suitable to forward internally or repackage inside a client update.
Standard: Every material point is anchored to source evidence and marked with confidence.

Early-warning alerts

Sent when a pricing change, new landing page, ad push, or review shift deserves attention before the next brief lands.

Offer and messaging tracking

Ongoing watch on service pages, ad themes, local landing pages, reviews, and content pushes across the agreed competitor set.

Agency-ready delivery

Agencies can fold the output into an existing retainer or present it under their own client-facing reporting layer.

Sample brief

The format is closer to a working commercial memo than a marketing asset.

The structure is intentionally dense where it needs to be. Source, change, implication, and confidence are visible at a glance, so the brief can travel without explanation.

CompassCI briefing extract

Priority movement log

8 signals reviewed 3 elevated 1 immediate action

SRC CHG IMP CNF

Pricing page A visible entry package and free audit offer were added across core service pages. Expect more price-led comparisons in local pitches and SME enquiries. High

Ads + landing page Lead-generation claims became more direct and the Nottingham page shifted toward trade and manufacturing proof. Messaging in the region is sharpening around niche fit and faster results. High

Hiring + reviews New account-management hiring appeared alongside softer review comments on response times. Growth may be stretching delivery quality, which creates both risk and pitch opportunity. Medium

Recommended next move

Review your own pricing and lead-offer pages before the next client call or monthly trading review.
Check whether local ad copy, landing-page proof, or review-response wording now needs tightening.

Delivery standard

Forwardable without extra explanation.
Source-linked where decisions may be challenged.
Confidence shown where the implication is still forming.

Pilot engagements start at £150/month.

Ongoing scope depends on number of competitors, sources, and alerting needs.

Request a pilot

Tell us who you need to watch.

The best starting point is a tight commercial brief: the competitors, the local market, and the kinds of movement you want surfaced before they cost you a client, a lead, or a margin conversation.

FAQ

Short answers to the obvious questions.

Is this software we need to log into?

No. CompassCI is a managed service. We run the monitoring and your team receives the brief, alerts, and supporting evidence.

What do you monitor?

Public sources only: competitor sites, pricing pages, service pages, ads, reviews, hiring pages, content, and other lawful public signals relevant to your scope.

Is this relevant for agencies or client-service work?

Yes. Agencies can use CompassCI inside an existing retainer, as added-value monitoring, or as a whitelabel intelligence layer behind their own client reporting.

What does pricing start from?

Pilot engagements start at £150/month. Ongoing scope depends on number of competitors, sources, and alerting needs.

Why East Midlands and who is this built for?

It is built for East Midlands agencies and growing firms that want useful competitor visibility without adding headcount or buying heavyweight consultancy.